BRAND STORY

2018~2024

JHDFASHIONDOLL™ was founded by JIAO in 2018 and is headquartered in China.

Fueled by his enduring passion for fashion dolls, Jiao has dream of founding a company capable of crafting classic collectible dolls.

In Winter 2017, JIAO launched his first female doll named “MIZI”, with the excellent cooperation of the factories, MIZI was eventually mass-produced in 2018.Since then, JIAO have successively introduced a number of exquisite dolls.

In late 2019, he released his first male character named “ADONIS”, which is a huge hit around the world.

Derived from JIAO's over 20 years experience as a collector and keen sense of fashion, each of his design is an integration of the classic and the uniqueness. From the facial makeup of dolls to clothing and accessories, every detail reflects his design philosophy and understanding of this industry.   

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In terms of the themes and stylings of the dolls, JHD draws inspiration mostly from different cultures around the world, magical tales, classic literature and films, creating a vibrant and spectacular Fashion Doll world that sets it apart from other doll brands, has built up a unique brand identity, and received widespread recognition for its greater diversity of elements from doll collectors across the globe.

The inspirations for the characters of JHD Fashion Doll come from legendary Asian movie stars of the last century who captivated audiences with their talent and charm, iconic supermodels who have left an indelible mark on the fashion industry, and current influential celebrities who are leading the way in shaping popular culture and trends, encompass different time, race and gender etc.

Since the debut of the original face sculpt in 2017, which was inspired by the facial features of characters from a retro pictorial, JHD has developed a distinctive facial sculpting style through continuous innovation while preserving the unique design features of its creator, more than twenty sculpts have been derived from it so far. In addition, all the facial makeup of JHD dolls are conceived and personally hand-painted by the founder, then mass-produced using industrial processes.

Since 2018, JHD Dolls have researched and learned from historical doll body forms, evolving their own unique doll body designs.

In 2019, JHD Dolls introduced the "Adonis" male doll body, featuring more masculine forms, positioning male dolls as the focal point.

Following updates to molds for various female doll body types from 2018 to 2022, the hourglass "KATIEGIRL" doll body was unveiled in 2023, reviving classic female doll shapes with its voluptuous form and narrow waist, JHD dolls have once again broken new ground in the prevailing trend of slim and elongated doll figures!

With the consistent introduction of new body molds virtually every year, JHD dolls have established a distinct ecosystem for doll products.

As a small family factory from China, JHD Dolls has been actively involved in funding and organizing convention activities for local doll collectors in China for many years. At the same time, it has also participated in other countries' related charity activities to raise funds and dedicate love to children and stray animals.